Bringing You the Finest Produce From the World’s Premiere Growers
About Us
Our commitment to quality is evident in every step of our sourcing process. We’ve nurtured strategic relationships with premier global growers who share in our commitment to excellence, allowing us to deliver a consistent supply of the world’s finest produce—from citrus to kiwi.
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Part of the South Mill Champs Family
South Mill Champs Mushrooms and World Fresh Produce offer an unparalleled range of fresh, high-quality products. With a shared commitment to excellence, integrity, and innovation, our two brands bring you a core offering of mushrooms and fresh produce that meet the highest standards in the industry.
With World Fresh Produce now part of the South Mill Champs family, we are even better positioned to meet the diverse needs of customers across North America.
Distribution Network and Logistics
Our strategically positioned distribution centers across North America ensure timely deliveries of the freshest citrus, apples, pears, grapes, kiwi, mushrooms, and more.
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With eight distribution centers spanning North America, we are proud to be a part of the South Mill Champs network that ensures timely deliveries to national and regional retailers, foodservice, and many other markets throughout Canada and the United States.
Operational agility allows us to effectively scale operations according to market demand while adjusting to fluctuations in supply, thanks to our experienced operations and management teams, accurate forecasting and planning, and effective decision-making processes.
Our commitment to strategic sourcing, vertical integration, cutting-edge logistics, and end-to-end process management guarantees our wide range of products, premium quality, longer shelf life, and minimal shrinkage.
Why Choose
WORLD FRESH PRODUCE
Our Customers
Retailers
Foodservice
Product Manufacturers
Wholesalers
Brokers
Meal Kits
Our “PureFect” Brand
Perfect any way you slice it!
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PureFect Lemons
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PureFect Oranges
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PureFect Organic Clementines
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PureFect Limes
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PureFect Clementines
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PureFect Organic Oranges
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PureFect Blueberries
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PureFect Kiwi
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PureFect Grapes
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PureFect Garlic
Premium fruit only. Well-received by retailers and consumers.
Our Products
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![](https://southmill.com/wp-content/uploads/2024/06/limes.png)
![](https://southmill.com/wp-content/uploads/2024/06/Clementines-1.png)
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Food Safety Certifications
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Our Team
AT WORLD FRESH PRODUCE
With over 30 years of collective industry experience, our team of dedicated experts are committed to delivering the highest quality produce to your table.
From our global buyers sourcing the finest products to our logistics planners ensuring timely delivery, every member plays a crucial role in our operation. Whether it’s our warehouse workers, inspectors, or managers, each individual is instrumental in upholding our standards of excellence.
Together, we strive to ensure that every bite you take is delicious, nutritious, and of the highest quality.
Michel Matouk
VP Global Sourcing
Direct: 1-609-201-1955 x 302
Mobile: 1-514-577-1758
Michel started in the produce industry in the 2000s. Throughout his career, he has experience in various facets of the business, including growing/farming, logistics, operations, repacking and storage, and buying/selling. Equipped with his past experience, and his particular specialization in offshore procurement, Michel founded World Fresh Produce in 2018. The company’s focus on offshore, direct-from-grower, supply relationships creates value chains where customers obtain efficient and consistent supply, and growers gain access to key markets in North America.
Andres Haloua
Director Produce Sourcing
Mobile: 717-803-0815
Executive with 15+ years of experience in Agribusiness, Operations and Retail with proven leadership and team development skills, as well as a strong results orientation.
MBA graduate from the University of Michigan – Stephen M. Ross School of Business.
David Reyes
National Fresh Sales Manager
Office: 609-201-1995
Mobile: 210-632-7580
David Reyes is a global trade and supply chain management specialist. His customer-centric approach is driven by his passion for data analysis and all things produce.
Tim Davis
Sales Manager
Mobile: 609-772-0615
Tim has been in the industry for 30+ years. He has sold both fruit and vegetables in the past. The last 25 years has been focused on imported fruit side of the business.
Our Team
AT SOUTH MILL CHAMPS
With World Fresh Produce now part of the South Mill Champs family, our expertise continues to grow. Learn more about our South Mill Champs team and connect with us today.
Connect With Us
923 Haddonfield Rd. Cherry Hill, NJ, USA 08002
Phone: 1-609-201-1955
Email: [email protected]