Bringing You the Finest Produce From the World’s Premiere Growers

About Us

Our commitment to quality is evident in every step of our sourcing process. We’ve nurtured strategic relationships with premier global growers who share in our commitment to excellence, allowing us to deliver a consistent supply of the world’s finest produce—from citrus to kiwi.

apples
Part of the South Mill Champs Family

South Mill Champs Mushrooms and World Fresh Produce offer an unparalleled range of fresh, high-quality products. With a shared commitment to excellence, integrity, and innovation, our two brands bring you a core offering of mushrooms and fresh produce that meet the highest standards in the industry.

With World Fresh Produce now part of the South Mill Champs family, we are even better positioned to meet the diverse needs of customers across North America.

Our strategically positioned distribution centers across North America ensure timely deliveries of the freshest citrus, apples, pears, grapes, kiwi, mushrooms, and more.

limes

With eight distribution centers spanning North America, we are proud to be a part of the South Mill Champs network that ensures timely deliveries to national and regional retailers, foodservice, and many other markets throughout Canada and the United States.

Operational agility allows us to effectively scale operations according to market demand while adjusting to fluctuations in supply, thanks to our experienced operations and management teams, accurate forecasting and planning, and effective decision-making processes.

Our commitment to strategic sourcing, vertical integration, cutting-edge logistics, and end-to-end process management guarantees our wide range of products, premium quality, longer shelf life, and minimal shrinkage.

Why Choose

WORLD FRESH PRODUCE

Industry Pioneers

Since 2018, World Fresh Produce has been at the forefront of the citrus industry. Our President, Michel Matouk, brings decades of experience and knowledge, shaping us into the industry leaders we are today.

Our Strategic Partnerships & Global Network

We don’t just partner with any grower – we strategically select those who align with our shared commitment to quality, integrity, transparency, and responsible growing practices. This creates a collaborative atmosphere where growers become an extension of our family. This not only strengthens our network, but also means you receive premium products that stand out on the shelf.

Packaging

Packaging is not just a step in a process. While most importers overlook this critical detail, we bring a unique understanding to the art of packaging. Every shipment is meticulously packed for quality and freshness, ensuring your customers experience the same delight as if they handpicked the fruits themselves.

Last Mile Reliability

With quality control close to the source, we uphold the freshness and integrity of every piece of produce. We navigate market shifts with agility, ensuring a consistent supply of top-tier citrus, apples, pears, grapes, and kiwi with unwavering quality. Last mile reliability is the cornerstone of a lasting partnership. We are a dependable extension of your supply chain, ensuring your shelves are consistently stocked with the highest quality products.

Our Competitive Edge

With a foundation built on industry expertise, innovative solutions, and a relentless pursuit of quality, we stand as a formidable partner in the fresh produce landscape. Our unwavering dedication to understanding market dynamics, our strategic global alliances, and our ability to offer a diverse range of premium produce set us apart. From state-of-the-art distribution centers to a customer-centric approach, every aspect of our operation is geared toward delivering unmatched value.

Customer Service

From personalized recommendations to seamless order fulfillment, we go above and beyond to ensure our customers' satisfaction every step of the way. With a dedicated team ready to assist you at every turn, trust us to provide unmatched support and expertise for all your produce needs.

Our “PureFect” Brand

PureFect Lemons
PureFect Oranges
PureFect Organic Clementines
PureFect Limes
PureFect Clementines
PureFect Organic Oranges
PureFect Blueberries
PureFect Kiwi
PureFect Grapes
PureFect Garlic

Our Products

Food Safety Certifications

AT WORLD FRESH PRODUCE

With over 30 years of collective industry experience, our team of dedicated experts are committed to delivering the highest quality produce to your table.

Michel Matouk

VP Global Sourcing

Direct: 1-609-201-1955 x 302

Mobile: 1-514-577-1758

LinkedIn Profile

Michel started in the produce industry in the 2000s. Throughout his career, he has experience in various facets of the business, including growing/farming, logistics, operations, repacking and storage, and buying/selling. Equipped with his past experience, and his particular specialization in offshore procurement, Michel founded World Fresh Produce in 2018. The company’s focus on offshore, direct-from-grower, supply relationships creates value chains where customers obtain efficient and consistent supply, and growers gain access to key markets in North America.

Andres Haloua

Director Produce Sourcing

Mobile: 717-803-0815

LinkedIn Profile

Executive with 15+ years of experience in Agribusiness, Operations and Retail with proven leadership and team development skills, as well as a strong results orientation.

MBA graduate from the University of Michigan – Stephen M. Ross School of Business.

Tim Davis

Director of Sales

Mobile: 609-772-0615

LinkedIn Profile

Tim has been in the industry for 30+ years. He has sold both fruit and vegetables in the past. The last 25 years has been focused on imported fruit side of the business.

With World Fresh Produce now part of the South Mill Champs family, our expertise continues to grow. Learn more about our South Mill Champs team and connect with us today.

Connect With Us

923 Haddonfield Rd. Cherry Hill, NJ, USA 08002
Phone: 1-609-201-1955
Email: [email protected]